Privacy Policy

1. Introduction

This Privacy Policy explains how PlayThisGame (“we”, “our”, “the Company”) collects, uses, stores, and shares your personal information when you use our mobile game and related services.

We comply with GDPR (EU), CCPA/CPRA (California), and the Personal Information Protection Act (South Korea).

By accessing or using our services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We do not collect any user-provided personal information. All data we process is collected automatically through your device or generated during gameplay.

2.1 Automatically Collected Information

We automatically collect the following information when you use our services:

• Device information (OS version, model, language settings)
• Advertising identifiers (IDFA, GAID)
• IP address and general location (city-level)
• Gameplay data (progress, items, session logs)
• Crash logs and performance metrics
• App configuration (language, notification settings)

2.2 Sensitive Identifiers We Do NOT Collect

To comply with modern regulations, we do not collect:

• IMEI
• MAC address
• Precise GPS location
• Biometric data
• Phone number
• Email address
• In-game chat messages
• Community posts
• Photos or media files
• Payment card numbers (handled by platform providers)

2.3 Information from Third Parties

We may receive limited information from:

• Platform providers (Google Play, App Store)
• Analytics partners
• Advertising networks

3. How We Use Your Information

We use collected information for the following purposes:

• Provide and operate the game
• Maintain gameplay progress and account functionality
• Improve stability, performance, and user experience
• Prevent fraud and ensure security
• Deliver non-personalized or personalized ads (with consent)
• Analyze usage trends and optimize game features
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process personal data under the following legal bases:

• Contract performance: providing game services
• Legitimate interest: security, analytics, service improvement
• Consent: personalized ads, push notifications
• Legal obligation: compliance with applicable laws

5. Sharing of Information

We may share information with:

• Analytics providers (e.g., crash reporting, performance analysis)
• Advertising partners (only with consent where required)
• Platform providers (Google Play / App Store)
• Law enforcement when legally required
• Affiliated companies for internal operations

We do not sell personal information under CCPA/CPRA definitions.

6. International Data Transfers

Your information may be processed in countries outside your residence.

We use Standard Contractual Clauses (SCCs) and equivalent safeguards to comply with GDPR requirements.

7. Data Retention

We retain data only as long as necessary:

• Gameplay data: retained while the account is active
• Analytics logs: 12–24 months
• Crash logs: 6–12 months
• Advertising data: 90–180 days
• Backup data: deleted within 30 days after account deletion

After retention periods, data is securely deleted or anonymized.

8. Your Rights

GDPR (EU) Users

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
• File a complaint with your Data Protection Authority

CCPA/CPRA (California) Users

You may:

• Request disclosure of collected data
• Request deletion
• Opt out of sharing for cross-context behavioral advertising
• Limit use of sensitive personal information
• Not be discriminated against for exercising your rights

South Korea (PIPA) Users

You may:

• Request access, correction, deletion
• Request suspension of processing
• Withdraw consent
• Request notification of third-party transfers

9. Cookies & Tracking Technologies

We use:

• Essential cookies
• Analytics cookies
• Advertising cookies (with consent)
• SDK-based tracking for performance and crash analytics

You may disable tracking via:

• In-app settings
• Device privacy settings
• Platform-level ad preferences

10. Children’s Privacy

Our services are not intended for children under 13 (or under the age defined by local law).

We do not knowingly collect data from children. If such data is discovered, it will be deleted immediately.

11. Security Measures

We implement:

• Encryption in transit (TLS)
• Access control and authentication
• Secure server infrastructure
• Regular security audits
• Data minimization practices

12. Account Deletion & Data Removal

You may request deletion through:

• In-app “Delete Account” feature
• Customer support
• Platform account deletion tools (Google/Apple)

Upon deletion:

• Gameplay data is erased
• Analytics data is anonymized
• Backups are purged within 30 days

13. Changes to This Policy

We may update this Privacy Policy periodically.

Significant changes will be communicated through in-app notifications or website announcements.